Procter & Gamble announced Monday that comedian and actress Wanda Sykes has become its “Gain Scent Matchmaker” to promote Gain detergents.

“Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun,” Sykes said in a press release.

Sykes, who came out as a lesbian in 2008 and whose wife gave birth to twins in 2009, is the latest high-profile gay pitchwoman to back a mainstream company.


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