By Monica Roberts
I was not surprised when I heard that The Best Man Holiday was kicking butt and taking names at the multiplexes during its opening weekend.
I said this when I wrote about it in my “Shut Up Fool” post on Friday:
Already checked and many of the theaters I like to hit are pretty much sold out, so don’t be surprised on Monday if you hear that it was the number one movie this weekend.
Thor made a last-minute run to beat The Best Man Holiday in this weekend’s money race by earning $38 million to BHM’s $31 million, but even Miss Cleo and her defunct psychic hotline could have predicted a sequel to a beloved classic African-American movie with the same star-studded cast that we’ve been waiting 14 years to see again would clock serious dollars.
It actually made more money Friday night ($10.7 million) than Thor did ($10.4 million) before the screen advantage kicked in. The Best Man Holiday was on far less screens (2,024) than Thor’s 3,841, cost only $17 million to make [Thor cost around $200 million], and didn’t have the same advertising budget as that (ho hum) comic book movie but still made big bucks.
So why was USA Today hatin’ on The Best Man Holiday by calling it a race-themed movie? [Editor’s note: It looks like the publication has since revised the headline.]
Yeah, you knew Black Twitter would put its collective foot in USA Today‘s and writer Scott Bowles’ ass for that full of fail original headline and article as the race-themed Black blogosphere came for them in rapid succession.
Birth of A Nation is a race-themed movie, Scott Bowles. The Best Man Holiday isn’t.
While the movie had a predominately African-American cast, the movie themes covered universal issues of friendship, love, [and] family just to name a few and will easily top the $34 million the original movie made back in 1999.
If Hollywood would make more movies in which I can see myself reflected on the silver screen in everyday situations as The Best Man Holiday does, I’d be more inclined to spend money at the multiplex. I’d be even more inclined to do so if that particular African-American film is written and directed by someone besides Tyler Perry.
And surprise, surprise, even non-white folks would come to see them if you spent as much advertising dollars promoting them as you do on movies like Thor.
I’d also make some calls to the agents of Nia Long and Larenz Tate and work on getting that sequel to Love Jones made or call a few Black novelists and enter into discussions with them to turn their novels into movies.
Monica Roberts, aka the TransGriot, is a native Houstonian and a trailblazing award winning trans community leader. In addition to participating in a long list of panel discussions and speaking engagements to various colleges, groups and conferences over the years, in January 2006 she founded the award winning blog TransGriot.
*Originally posted on TransGriot. Cross-posted with permission.